Three things to consider before your next send
Here's why moving to Playable makes sense.
01.
Continuity for your next campaign
Every day without a working video-in-email setup is a campaign sent with static content instead. We can get a first campaign live fast so you're not stuck waiting.
02.
Integrations that deliver
Built-in connectors for Klaviyo, Braze, Salesforce, and many more customer engagement and marketing automation platforms, so you remain connected.
03.
Compliance your IT team will sign off on
Playable is built with enterprise IT and procurement teams in mind with dedicated infrastructure and a security review process.
the switch
Switching from Viewed doesn't mean starting over
Strategy call
Get clarity on pricing, onboarding, and support with practical next steps for a smooth migration.
Your ESP is already connected
Easy connection to all major ESPs, so you can keep sending.
Embed your video
Bring your existing video assets across, upload new, or create with our AI-assisted tools.
04.
Deliver with confidence
Send autoplay video across all major email clients.
feature by feature
What you gain when you switch to Playable
There are four main areas that matter most to teams switching from Viewed to Playable: sound experience, reach, AI video creation and message authoring templates.
sound experience
Video that plays the moment the email opens
Playable
Autoplay video with user-controlled sound, that works in clients like Gmail and Outlook that don't natively support it, so recipients don't have to leave the email to experience your video.
Viewed
Sound limited by email client restrictions.
channels supported
email · Push · in-app · livestream · WhatsApp · SMS/MMS/RCS
reach
Email was never the only channel to reach
Playable
Deliver to more channels, including email, push, in-app, live-stream, WhatsApp, and SMS — depending on what your ESP supports.
Viewed
Built for email only — no published support for chat, SMS, or in-app delivery.
AI Video Editor
Create, edit and personalize videos
Playable
An in-built AI video editor that allows you to produce, edit and personalize product videos by creating different personas for the right stage of the customer journey.
Viewed
Offers AI-powered video creation to convert static images into dynamic video using generative AI.
Message authoring
Create video-first email templates
Playable
An integrated drag-and-drop email builder with a custom Playable Video Content Block, making it easier to build and deploy video-first email campaigns.
Viewed
Not available.
Playable vs. Viewed
Category
Enterprise video-messaging platform
Email-focused video SaaS
Inbox Autoplay
Native autoplay, tuned per client/device, compatible with 98% of email clients
Embedded video, in-inbox viewing cited ~85% for email clients
Channels
Email, Push, in-app, live-stream, WhatsApp, and SMS/MMS/RCS
Email and landing pages only
AI Video Editor
Record video directly in Playable and use AI-assisted editing to produce professional video
Convert static images into dynamic video using generative AI
Video Personalization
Personalized and relevant to the person or persona at the right stage of the customer journey
Not available
Message Authoring and Templates
A drag-and-drop email authoring with a custom Playable Video Content Block to build and deploy video-first email campaigns
Not available
Analytics
An analytics dashboard that measures your account performance and video engagement
Basic and advanced real-time statistics suite that measures your account and video performance.
Integrations and Partners
60+ integrations, including Braze, Salesforce Marketing Cloud, Klaviyo, and Mailchimp
9+ partners, including Mailchimp, HubSpot, and SendGrid.
Self-serve Pricing
From $5 to $311/month
From $0 to $465/month
Enterprise Pricing
Custom quote based on contacts & ESP
From $1392/month
Customer Success
Dedicated ROI & strategy consulting included
Not available
FAQ
