Le lancement par Playable du Klaviyo integration will enable marketeers to add video content to their email templates with ease, to create autoplay video email campaigns. These highly immersive video email campaigns, in A/B split tests, are consistently outperforming campaigns featuring still images, across all the key response and engagement metrics, with particularly good results across eRetail campaigns where 50% uplift in CTR is consistently achieved.
With over 80% of our internet browsing time spent watching video, it’s becoming critically important to include video within all customer facing communications.
Playable’s analysis of over 10 million video emails, sent by eRetailers in the final quarter of 2019, showed that not only was response improved, but also conversions at check-out improved, when compared to still image campaigns.
It was this strong performance of video email across eRetail which sparked Klaviyo’s interest, and ultimately led to Klaviyo partnering with Playable to enable all Klaviyo users to add autoplay video to their email campaigns.
The partnership links the patented video technology from Playable with the Klaviyo Marketing Platform to enable Klaviyo users to add autoplay video clips to their campaigns, which works across all email clients, all devices and all email connections.
“We are excited to bring video email to Klaviyo,” said Bob Hitching, PDG de Playable. “The combination of Klaviyo’s marketing platform and video email powered by Playable is designed to deliver the ability to create, optimize and deliver highly targeted, immersive video emails which drive incremental sales.”
“Video content is highly engaging – Playable allows brands to use this type of content to create meaningful marketing experiences for their customers within Klaviyo.” – Stewart Wesley, Technology Partnerships Manager at Klaviyo.
Playable’s integration with Klaviyo allows organizations to create and send video email marketing campaigns from Klaviyo by creating video clips of up to 10 seconds on Playable, and pushing these email-ready video clips to Klaviyo, ready for sending.