what sets them apart?
Where Playable and Brightcove differ
Both companies have the same insight — video converts better than static content. But they're built for different purposes.
Core Focus
Cross‑channel video autoplay delivery and engagement, with AI‑assisted creation and message authoring
End-to-end hosting, streaming, and monetization for video published on your own web, app, or OTT properties
Ease of Use
Drag-and-drop message and video builder with ESP-specific connectors built for marketing teams
Full CMS, player, and API/SDK toolkit — powerful, but typically involves dev or IT to configure and embed
Video Deliverability
Native autoplay tuned per client and device, ~98% email client compatibility
Adaptive streaming through Brightcove's own player, built for owned web, mobile, and connected-TV destinations
Channels
Email, in-app messaging, push, WhatsApp, RCS/SMS/MMS, live streaming
Web, mobile apps, OTT/connected TV, and live streaming
Video Creation
Drag‑and‑drop video + email builder, AI‑assisted editor, or bring your own assets,
Not available
Integrations
60+ named ESP/CRM platforms, incl. Salesforce, Mailchimp, Braze, Klaviyo, HubSpot, Constant Contact
REST APIs, SDKs, and a marketplace of prebuilt connectors across CMS, CRM, and ad-tech stacks
Customer Support
Dedicated customer success, ROI/strategy consulting, live chat, contact form and a public help center
Customer success managers, tiered technical support, phone and live chat, support portal and a public help center
Other Products
Multi-channel messaging, lifecycle streaming, video lock and security, AI video editor, and message authoring
Media Studio, Communications Studio, Marketing Studio, Beacon Studio, and Zencoder transcoding
Pricing
Self-serve from ~$5–$311/month and custom enterprise pricing
Custom quote only, usage-based on bandwidth, storage, and plays
Security and Compliance
SOC 2 Type II and ISO 27001
Enterprise-grade security and compliance tooling built for broadcasters and regulated industries
Analytics
Built-in dashboard for account and video engagement performance
Advanced live and on-demand analytics for understanding viewer behavior at scale
Differentiator
Cross-channel video delivery beyond the browser, with AI-assisted creation built in
Broad OTT and streaming infrastructure trusted by broadcasters and global media brands
Three things to consider before your next send
Here's why moving to Playable makes sense.
01.
Continuity for your next campaign
Every day without a working video-in-email setup is a campaign sent with static content instead. We can get a first campaign live fast so you're not stuck waiting.
02.
Integrations that deliver
Built-in connectors for Klaviyo, Braze, Salesforce, and many more customer engagement and marketing automation platforms, so you remain connected.
03.
Compliance your IT team will sign off on
Playable is built with enterprise IT and procurement teams in mind with dedicated infrastructure and a security review process.
the switch
Getting started is easy
Strategy call
Get clarity on pricing, onboarding, and support with practical next steps to get started.
Your ESP is already connected
Easy connection to all major ESPs, so you can keep sending.
Embed your video
Bring your existing video assets across, upload new, or create with our AI-assisted tools.
04.
Deliver with confidence
Send autoplay video across all major email clients.
FAQ
