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Playable's Integration with Mailchimp

Playable adds high-quality autoplay video to Mailchimp email campaigns, making it easy to create engaging email experiences. Simply upload your video to Playable, copy the generated embed code, and add it to your Mailchimp email.


Whether your video is a product demonstration, event promotion, or customer story, embedding a video that autoplays on open inside your email is far more effective than sending subscribers to YouTube via a link and risking losing them altogether. By keeping attention inside the email, marketers can reduce conversion friction and increase engagement. Brands using Playable typically see up to a 30% lift in conversions.


As an Intuit Mailchimp customer, you receive special partner pricing on Playable.

Playable enables high-quality, instant-play video in Mailchimp email campaigns without coding or technical setup. With over 13 million global users, Mailchimp supports growing brands with powerful email tools.


Upload, edit, and deploy video directly into Mailchimp campaigns from the Playable platform.

How we work together

Add autoplay video to Mailchimp email campaigns

Simply add your Playable embed code to your Mailchimp email to deliver autoplay video experiences directly inside the inbox.

Deliver a high-quality video experience in the inbox

Playable automatically delivers the best video format for each email client and device, ensuring subscribers receive a smooth, high-quality viewing experience.

Create, edit, and author in one platform

Playable combines AI video editing and message authoring in a single platform. Generate scripts and voiceovers, edit video, and prepare campaign-ready video content for your Mailchimp email campaigns.

Track video engagement and campaign performance

Playable captures play details and watch time, with insights tied to Mailchimp campaigns. Understand how subscribers engage with video and optimize future campaigns using engagement data.

Getting Started.

Step-by-Step Guide.

01.
Upload

Upload a video to the Playable console.

01.
Upload

Upload a video to the Playable console.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

03.
Log in

Log in to your Mailchimp account.

03.
Log in

Log in to your Mailchimp account.

03.
Log in

Log in to your Mailchimp account.

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.

What is Playable?

How does the Mailchimp integration work?

Which email clients support Playable video?

Can I use existing video content?

Does Playable provide analytics?

Is technical knowledge required?