Playable's Integration with Mailchimp

Playable enables high-quality, instant-play video in Mailchimp email campaigns. Brands can add video to Mailchimp emails without coding, or technical setup. Over 13 million customers use Mailchimp globally for their email marketing, supported by robust documentation and resources that help businesses explore solutions that evolve with their brand's needs.

Playable enables high-quality, instant-play video in Mailchimp email campaigns without coding or technical setup. With over 13 million global users, Mailchimp supports growing brands with powerful email tools.


Upload, edit, and deploy video directly into Mailchimp campaigns from the Playable platform.

What can you do with Playable and Mailchimp?

Add instant-play video to Mailchimp email campaigns

Playable embeds high-quality, instant-play video directly into Mailchimp emails, requiring no coding or technical effort.

Deliver reliable, high-quality video in nearly every inbox

Playable automatically optimizes video formats, providing smooth, high-definition instant play with auto-play opened in email clients and devices.

Repurpose your social videos for email and extend what’s already working

Repurposing existing social video for email helps bridge these channels, extending the value of content.

Measure video impact with engagement and performance insights

Playable tracks plays, watch time, interactions, and attributed conversions, tied to Mailchimp campaigns.

Deploy video-enhanced emails quickly

The Playable integration with Mailchimp supports fast upload, editing, and rollout of video-first emails, no custom development or complex setup.

Getting Started.

Step-by-Step Guide.

01.
Upload

Upload a video to the Playable console.

01.
Upload

Upload a video to the Playable console.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

03.
Log in

Log in to your Mailchimp account.

03.
Log in

Log in to your Mailchimp account.

03.
Log in

Log in to your Mailchimp account.

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.