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Playable's Integration with Klaviyo

The Playable + Klaviyo integration makes it easy to include engaging, high-quality, instant-play video across multi-channel marketing, including email, messaging, and WhatsApp.


Once connected, Playable automatically syncs video snippets into Klaviyo, allowing marketers to use video within their campaigns without manually copying embed code or managing complex HTML workflows. Video snippets exported from Playable appear in Klaviyo as Universal Content Blocks, allowing them to be reused across multiple email and messaging campaigns and templates.


Playable also enables brands to repurpose existing video content or create new AI videos, making it easier to create and deliver engaging, high-impact experiences that capture attention and drive customer action.

Playable makes it easy to include engaging, high-impact video content in your email marketing campaigns.  Once connected, Playable automatically syncs video snippets into Klaviyo, allowing marketers to use video within their campaigns without manually copying embed code or managing complex HTML workflows. Video snippets exported from Playable appear in Klaviyo as Universal Content Blocks, allowing them to be reused across multiple email and messaging campaigns and templates.

What can you do with Playable and Klaviyo?

Sync video snippets directly into Klaviyo

Playable automatically syncs video snippets into Klaviyo so marketers can add video to campaigns without copying HTML embed codes or manually managing assets.

Add video to campaigns without copying HTML embed codes or manually managing assets.

Reuse video across campaigns and templates

Videos appear as Universal Content Blocks within Klaviyo content library, allowing users to reuse the same video across multiple campaigns.

Simplify video management in multi-channel marketing

Before this integration, marketers needed to manually copy and paste video embed code for every campaign.

By automating the export and syncing process, Playable has made it easier to manage and scale video content across campaigns.

Launch video campaigns quickly — no development needed

Playable + Klaviyo enables users to deploy video-enhanced messages in minutes, with no custom builds or complex setup required.

Playable + Klaviyo enables users to deploy video messages in minutes, with no custom builds or complex setup required.

Getting started with Playable + Klaviyo is simple:

Make sure you have:

01.
Playable account

An active Playable account.

01.
Playable account

An active Playable account.

02.
Klaviyo account

Access to a Klaviyo account.

02.
Klaviyo account

Access to a Klaviyo account.

02.
Klaviyo account

Access to a Klaviyo account.

03.
Playable app

The Playable app installed and authorized in Klaviyo.

03.
Playable app

The Playable app installed and authorized in Klaviyo.

03.
Playable app

The Playable app installed and authorized in Klaviyo.