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Playable

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Playable's Klaviyo Connector

The Playable Klaviyo Connector enables Klaviyo users to manage, preview, and export Playable video snippets directly into Klaviyo email campaigns as Universal Content Blocks — no technical expertise required.


Video assets sync automatically to a dedicated dashboard inside the Klaviyo App Marketplace and can be exported with a single click, ready to drop into any campaign or flow.

Playable makes it easy to include engaging, high-impact video content in your email marketing campaigns.  Once connected, Playable automatically syncs video snippets into Klaviyo, allowing marketers to use video within their campaigns without manually copying embed code or managing complex HTML workflows. Video snippets exported from Playable appear in Klaviyo as Universal Content Blocks, allowing them to be reused across multiple email and messaging campaigns and templates.

What can you do with Playable and Klaviyo?

Automatic Asset Sync

The Playable dashboard syncs automatically with a user’s Playable account. No manual uploads or copy-pasting are required. Video assets appear as soon as they are available in Playable, and a Refresh button lets users pull in any recent changes on demand.

Add video to campaigns without copying HTML embed codes or manually managing assets.

One-Click Export to Klaviyo

Video snippets can be exported to Klaviyo as Universal Content Blocks with a single click. Once exported, blocks are immediately available across all Klaviyo email campaigns and flows. Users can export a single video or use bulk selection to push multiple assets at once.

Flexible Export Options

When exporting, users can choose to create a new content block or override an existing one — useful when the underlying Playable embed code has been updated. Each asset carries an export status tag (“New” or “Exported”) so users always know the current state of their library.

By automating the export and syncing process, Playable has made it easier to manage and scale video content across campaigns.

Video Preview

Marketers can preview any video snippet directly within the Playable dashboard before exporting, ensuring the right asset goes into the right campaign without leaving the workflow.

Playable + Klaviyo enables users to deploy video messages in minutes, with no custom builds or complex setup required.

Search and Bulk Management

A search bar and bulk-action controls make it easy to manage large video libraries. Users can find assets by title, select multiple videos at once, and export them in a single action.

Playable + Klaviyo enables users to deploy video messages in minutes, with no custom builds or complex setup required.

Getting started with Playable and Klaviyo

01.
Playable account

An active Playable account.

01.
Playable account

An active Playable account.

02.
Klaviyo account

An active Klaviyo account.

02.
Klaviyo account

An active Klaviyo account.

02.
Klaviyo account

An active Klaviyo account.

03.
Upload your video

Syncs to Playable, ready to export.

03.
Upload your video

Syncs to Playable, ready to export.

03.
Upload your video

Syncs to Playable, ready to export.