Playable's Integration with Braze
The integration between Playable and Braze allows delivery of high-definition, instant-play video across multi-channel customer journeys, including email, push notifications, in-app messaging (IAM), SMS, WhatsApp, and Live streaming. The Playable and Braze integration connector creates a single video delivery system that simplifies the authoring process for employing video and associated assets across multiple customer engagement channels, combined with high-performance delivery through Playable’s instant-play technology.
Brands can incorporate video into Braze campaigns without coding, design work, or technical setup. Video stands out as one of the most effective ways to communicate value quickly and prompt action, and brands using Playable typically see a 20–30% increase in conversions compared to static images or GIFs — driving more qualified traffic from inbox, app, or messaging to website or purchase. The Playable platform handles the technical complexity of video marketing, allowing teams to upload, edit, and launch video content directly within Braze and across channels such as email, SMS, in-app messaging, push notifications, and live stream. This reduces the asset creation, testing, and optimisation effort typically required to deliver consistent video experiences across channels, networks, and devices.
The Playable and Braze integration supports brands in Retail & eCommerce, Travel & Hospitality, Media & Entertainment, Gaming, Financial Services, On Demand, QSR, Healthcare, Fashion, and Beauty. Key sectors where Braze enables personalized, cross-channel engagement.
Release 1.0 supports all major email clients, with additional channels becoming available in early 2026 as part of Playable’s broader multi-channel roadmap.
What can you do with Playable and Braze?
Add instant-play video to Braze's multi-channel campaigns
Playable works with Braze to incorporate high-quality, instant-play video into email, push notifications, in-app messages, SMS/MMS, WhatsApp, and live stream enhancements, all without coding or technical effort. Any video asset can be uploaded to Playable, optimized, and inserted into Braze canvases, templates, or messages. This transforms standard communications into interactive experiences that capture attention and guide users toward conversion.
Deliver reliable, high-quality video across channels and devices
Playable automatically optimizes video format for each Braze channel and recipient environment, providing smooth, high-quality plays in email inboxes (with >98% compatibility), mobile push views, in-app messages (using HTML video elements), and messaging apps like WhatsApp/SMS. Recipients experience consistent play without issues, keeping attention on the message content.
Track video engagement and performance across Braze journeys
Playable captures play details, watch time, interactions, and linked conversions, with insights tied to Braze campaigns. These signals show what content performs best, support adjustments to multi-channel strategies, and demonstrate video's contribution to overall engagement, clicks, and revenue.
Launch video campaigns quickly — no development needed
Playable + Braze enables upload, editing (via Playable tools), and deployment of video-enhanced messages in minutes. No custom builds or complex setup required. Braze workspaces can connect, Playable videos can embed into email HTML blocks, IAM custom code, push rich media, or WhatsApp templates, and campaigns can activate across channels right away.