The Playable and Braze integration brings high-definition, instant-play video to every channel in the customer journey—email, push notifications, in-app messaging, SMS, WhatsApp, and live streaming—through a single delivery system. Brands can upload, edit, and launch video directly within Braze, with no coding, design work, or technical setup required, while Playable's technology handles the complexity of optimizing and delivering consistent video experiences across networks and devices.

Video is one of the most effective ways to communicate value and prompt action, and brands using Playable typically see a 20–30% increase in conversions over static images or GIFs, turning more inbox, app, and messaging traffic into qualified visits and purchases. 

The integration supports brands across Retail & eCommerce, Travel & Hospitality, Media & Entertainment, Gaming, Financial Services, On Demand, QSR, Healthcare, Fashion, and Beauty—key sectors where Braze enables personalized, cross-channel engagement.