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Playable

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Playable's Integration with Braze

Playable adds high-quality autoplay video to Braze campaigns across email, in-app messaging, push notifications, SMS, WhatsApp, and live streaming. Upload, edit, author, personalize, and measure video engagement from a single platform, while Playable automatically optimizes video delivery across channels and devices.


Video is one of the most effective ways to communicate value and drive action. By keeping attention inside the message instead of sending subscribers to YouTube or another video platform, brands can reduce conversion leakage, improve customer experiences, and increase engagement across the customer journey.

The Playable + Braze integration enables high-quality, instant-play video across email, push notifications, in-app messaging, SMS, WhatsApp, and live streaming.


A single video delivery system simplifies video across Braze workflows, allowing marketers to upload, edit, and launch video directly within Braze while reducing the asset creation, testing, and optimization effort usually required to deliver consistent video experiences across channels, networks, and devices.

How we work together

Playable transforms Braze campaigns into immersive, high-impact video experiences. By keeping attention inside the message, marketers increase engagement, improve customer experiences, and drive better campaign performance.

The Playable + Braze integration enables high-quality, instant-play video across email, push notifications, in-app messaging, SMS, WhatsApp, and live streaming.


A single video delivery system simplifies video across Braze workflows, allowing marketers to upload, edit, and launch video directly within Braze while reducing the asset creation, testing, and optimization effort usually required to deliver consistent video experiences across channels, networks, and devices.

Add autoplay video to Braze email campaigns
Add instant-play video to Braze campaigns

Playable delivers high-quality, inline video that autoplays on open inside the email. Subscribers watch and engage without needing to leave the message.

Add autoplay video with sound control to email

Playable brings sound to video in email, creating an experience that keeps attention inside the message. Instead of sending subscribers to YouTube or another video platform, marketers maintain engagement within the campaign and reduce conversion leakage.

Create, edit, and author in one platform

Playable combines AI video editing and message authoring in a single platform. Generate scripts and voiceovers, edit video, and build your Braze email, including layout, content, and video, inside Playable's drag-and-drop editor. Create campaign-ready experiences without switching between multiple tools.

Track video engagement and performance across Braze journeys
Launch video campaigns quickly

Playable captures play details, watch time, interactions, and linked conversions, with insights tied to Braze campaigns. Understand how subscribers engage with video and optimize future campaigns using engagement data.

Getting Started

Step-by-Step Guide

01.
Upload

Upload a video to the Playable console.

01.
Upload

Upload a video to the Playable console.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

03.
Log in

Log in to your Braze account.

03.
Log in

Log in to your Braze account.

03.
Log in

Log in to your Braze account.

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.

What is Playable?

Which marketing channels does Playable support?

Which email clients support Playable video?

Can I use existing video content?

Does Playable provide analytics?

How long does implementation take?