The integration between Playable and Braze allows delivery of high-definition, instant-play video across multi-channel customer journeys, including email, push notifications, in-app messaging (IAM), SMS, WhatsApp, and Live streaming. The Playable and Braze integration connector creates a single video delivery system that simplifies the authoring process for employing video and associated assets across multiple customer engagement channels, combined with high-performance delivery through Playable’s instant-play technology.

Brands can incorporate video into Braze campaigns without coding, design work, or technical setup. Video stands out as one of the most effective ways to communicate value quickly and prompt action, and brands using Playable typically see a 20–30% increase in conversions compared to static images or GIFs — driving more qualified traffic from inbox, app, or messaging to website or purchase. The Playable platform handles the technical complexity of video marketing, allowing teams to upload, edit, and launch video content directly within Braze and across channels such as email, SMS, in-app messaging, push notifications, and live stream. This reduces the asset creation, testing, and optimization effort typically required to deliver consistent video experiences across channels, networks, and devices.

The Playable and Braze integration supports brands in Retail & eCommerce, Travel & Hospitality, Media & Entertainment, Gaming, Financial Services, On Demand, QSR, Healthcare, Fashion, and Beauty.  Key sectors where Braze enables personalized, cross-channel engagement.

Release 1.0 supports all major email clients, with additional channels becoming available in early 2026 as part of Playable’s broader multi-channel roadmap.