Category
Email Marketing
Benchmark Email
Playable
Available Plans
Starter
Professional
Professional+
Playable's Integration with Benchmark
Playable’s integration with Benchmark Email makes it easy to add high-quality, instant-play video directly into email campaigns. Marketers can create and launch video emails in minutes — no coding, design, or technical setup required — and deliver richer, more engaging experiences that drive higher-propensity buyers from inbox to website. Brands using Playable typically see up to a 30% increase in engagement and revenue by using video instead of static images or GIFs.
What can you do with Playable and Benchmark?
Add instant-play to Benchmark emails
This integration makes it easy to add instant-play video into email campaigns, with no coding, design, or technical effort. Marketers can transform any video asset into an optimized format that plays across inboxes and devices, helping drive engagement and higher-propensity buyers from email to website.
Deliver a high-quality video experience in the inbox
Playable delivers the best possible video format for each email client and device, ensuring recipients receive a smooth, high-quality playback experience. This creates a consistent, trusted experience for subscribers, with the focus staying on the content.
Track how video improves engagement
Playable provides clear insight into how recipients interact with video content, including playback and engagement signals. This helps marketers understand what resonates, refine future campaigns, and make more informed decisions about how video supports email performance.
