Playable's Integration with Benchmark Email
Playable’s integration with Benchmark Email makes it easy to add high-quality, instant-play video directly into email campaigns. Marketers can create and launch video emails in minutes — no coding, design, or technical setup required — and deliver richer, more engaging experiences that drive higher-propensity buyers from inbox to website. Brands using Playable typically see up to a 30% increase in engagement and revenue by using video instead of static images or GIFs.
What can you do with Playable and Benchmark Email?
Add instant-play video to Benchmark Email
The Playable and Benchmark integration makes it easy to add high-quality, instant-play video directly into email campaigns, with no coding, design, or technical effort required.
Marketers can transform any video asset into an optimized format that plays reliably across inboxes and devices, helping drive stronger engagement and higher-propensity buyers straight from email to website or store.
Deliver a high-quality video experience in the inbox
Playable delivers the best possible video format for each email client and device, ensuring recipients receive a smooth, high-quality playback experience. This creates a consistent, trusted experience for subscribers, with the focus staying on the content.
Track how video improves engagement
Playable provides clear insight into how recipients interact with video content, including playback and engagement signals. This helps marketers understand what resonates, refine future campaigns, and make more informed decisions about how video supports email performance.
Repurpose your social videos for email – extend what’s already working
Video often performs well in social channels, where it helps brands build awareness and capture attention at the top of the funnel. Email, however, plays a different role, operating in a more personal, high-intent environment where audiences are already opted in. Repurposing existing social video for email helps bridge these channels, extending the value of content that is already proven. With Playable, existing social video can be easily edited and optimized for instant-play in email, extending the value of proven content into the inbox and supporting a consistent cross-channel experience.