Playable's Partnership with Benchmark Email

Playable adds high-quality autoplay video to Benchmark Email campaigns, making it easy to create engaging email experiences. Simply upload your video to Playable, copy the generated embed code, and add it using the Playable Video block inside Benchmark's drag-and-drop email builder.


By keeping attention inside the email instead of sending subscribers to YouTube or another video platform, marketers can reduce conversion leakage, improve customer experiences, and increase engagement throughout the customer journey. Brands using Playable typically see up to a 30% lift in engagement and revenue compared to static images or GIFs.


As a Benchmark Email customer, you also receive special partner pricing on Playable.

The Playable + Braze integration enables high-quality, instant-play video across email, push notifications, in-app messaging, SMS, WhatsApp, and live streaming.


A single video delivery system simplifies video across Braze workflows, allowing marketers to upload, edit, and launch video directly within Braze while reducing the asset creation, testing, and optimization effort usually required to deliver consistent video experiences across channels, networks, and devices.

How we work together

Add autoplay video to Benchmark email campaigns
Add instant-play video to Braze campaigns

Simply paste your Playable embed code into the Playable Video block to add autoplay video to Benchmark emails.

Deliver a high-quality video experience in the inbox

Playable automatically delivers the best video format for each email client and device, ensuring subscribers receive a smooth, high-quality viewing experience.

Create, edit, and author in one platform

Playable combines AI video editing and message authoring in a single platform. Generate scripts and voiceovers, edit video, and prepare campaign-ready video content for your Benchmark email campaigns.

Track video engagement and campaign performance
Launch video campaigns quickly

Playable captures play details, and watch time, with insights tied to Benchmark Email campaigns. Understand how subscribers engage with video and optimize future campaigns using engagement data.

Getting Started.

Step-by-Step Guide.

01.
Upload

Upload a video to the Playable console.

01.
Upload

Upload a video to the Playable console.

02.
Log in

Log in to your Benchmark Email account.

02.
Log in

Log in to your Benchmark Email account.

02.
Log in

Log in to your Benchmark Email account.

03.
Open

Open email and drag-and-drop a Playable video block

03.
Open

Open email and drag-and-drop a Playable video block

03.
Open

Open email and drag-and-drop a Playable video block

04.
Choose

Choose the video you want to appear in your email.

04.
Choose

Choose the video you want to appear in your email.

04.
Choose

Choose the video you want to appear in your email.

05.
Autoplay

Video plays instantly for email and devices.

05.
Autoplay

Video plays instantly for email and devices.

05.
Autoplay

Video plays instantly for email and devices.

What is Playable?

How does the Benchmark integration work?

Which email clients support Playable video?

Can I use existing video content?

Does Playable provide analytics?

Is technical knowledge required?

Do Benchmark customers receive special pricing?