Playable's Partnership with Benchmark Email

Playable makes it easy to add high-quality, instant-play video directly into Benchmark email campaigns. Marketers can create and launch video emails in minutes, with no coding, design, or technical setup required, and deliver richer, more engaging experiences that drive higher-propensity buyers from inbox to website. Brands using Playable typically see up to a 30% increase in engagement and revenue by using video instead of static images or GIFs.

The Playable + Braze integration enables high-quality, instant-play video across email, push notifications, in-app messaging, SMS, WhatsApp, and live streaming.


A single video delivery system simplifies video across Braze workflows, allowing marketers to upload, edit, and launch video directly within Braze while reducing the asset creation, testing, and optimization effort usually required to deliver consistent video experiences across channels, networks, and devices.

What can you do with Playable and Benchmark Email?

Add instant-play video to Benchmark Email

Add instant-play video to Braze campaigns

Transform any video asset into an optimized format that plays reliably across inboxes and devices, helping drive stronger engagement and higher-propensity buyers straight from email to website or store.

Deliver a high-quality video experience in the inbox

Playable delivers the best possible video format for each email client and device, ensuring recipients receive a smooth, high-quality playback experience.

Track how video improves engagement

Playable provides clear insight into how recipients interact with video content, including playback and engagement signals.

Repurpose your social videos for email

Launch video campaigns quickly

Repurposing existing social video for email helps bridge these channels, extending the value of content that is already proven.

Getting Started.

Step-by-Step Guide.

01.
Upload

Upload a video to the Playable console.

01.
Upload

Upload a video to the Playable console.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

02.
Embed

Select Embed and copy the video HTML snippet.

03.
Log in

Log in to your Benchmark Email account.

03.
Log in

Log in to your Benchmark Email account.

03.
Log in

Log in to your Benchmark Email account.

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

04.
Open

Open email and drag-and-drop an HTML block

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

05.
Paste

Paste the saved Playable snippet code.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.

06.
Instant-play

Video plays instantly for email and devices.