Category
Email Marketing
Benchmark Email
Playable
Playable
Playable's Partnership with Benchmark Email
Playable makes it easy to add high-quality, instant-play video directly into Benchmark email campaigns. Marketers can create and launch video emails in minutes, with no coding, design, or technical setup required, and deliver richer, more engaging experiences that drive higher-propensity buyers from inbox to website. Brands using Playable typically see up to a 30% increase in engagement and revenue by using video instead of static images or GIFs.
Playable’s partnership with Benchmark Email makes it easy to add high-quality, instant-play video directly into email campaigns. Marketers can create and launch video emails in minutes, with no coding, design, or technical setup required.
Brands using Playable typically see up to a 30% increase in engagement and conversions compared to static images or GIFs.
What can you do with Playable and Benchmark Email?
Add instant-play video to Benchmark Email
Transform any video asset into an optimized format that plays reliably across inboxes and devices, helping drive stronger engagement and higher-propensity buyers straight from email to website or store.
No coding or technical effort required. Transform any video asset into an optimized format that plays reliably across inboxes and devices.
Deliver a high-quality video experience in the inbox
Playable delivers the best possible video format for each email client and device, ensuring recipients receive a smooth, high-quality playback experience. This creates a consistent, trusted experience for subscribers, with the focus staying on the content.
Playable delivers the best possible video format for each email client and device, ensuring smooth, consistent playback while keeping the focus on your content.
Track how video improves engagement
Playable provides clear insight into how recipients interact with video content, including playback and engagement signals. This helps marketers understand what resonates, refine future campaigns, and make more informed decisions about how video supports email performance.
Access clear insight into how recipients interact with video, including playback and engagement signals, so you can refine campaigns and improve performance.
Repurpose your social videos for email and extend what’s already working
Repurpose your social videos for email
Video often performs well in social channels, where it helps brands build awareness and capture attention at the top of the funnel. Email, however, plays a different role, operating in a more personal, high-intent environment where audiences are already opted in.
Repurposing existing social video for email helps bridge these channels, extending the value of content that is already proven. With Playable, existing social video can be easily edited and optimized for instant-play in email, extending the value of proven content into the inbox and supporting a consistent cross-channel experience.
Video often performs strongly on social media, but email reaches audiences who are already opted in and closer to taking action.
Repurposing proven social video for email extends its value into a higher-intent channel
With Playable, you can quickly edit and optimize existing video for instant-play in email, creating a consistent cross-channel experience without producing new content from scratch.
Getting Started.
Step-by-Step Guide.
01.
Upload
Upload a video to the Playable console.
01.
Upload
Upload a video to the Playable console.
02.
Embed
Select Embed and copy the video HTML snippet.
02.
Embed
Select Embed and copy the video HTML snippet.
02.
Embed
Select Embed and copy the video HTML snippet.
03.
Log in
Log in to your Benchmark Email account.
03.
Log in
Log in to your Benchmark Email account.
03.
Log in
Log in to your Benchmark Email account.
04.
Open
Open email and drag-and-drop an HTML block
04.
Open
Open email and drag-and-drop an HTML block
04.
Open
Open email and drag-and-drop an HTML block
05.
Paste
Paste the saved Playable snippet code.
05.
Paste
Paste the saved Playable snippet code.
05.
Paste
Paste the saved Playable snippet code.
06.
Instant-play
Video plays instantly for email and devices.
06.
Instant-play
Video plays instantly for email and devices.
06.
Instant-play
Video plays instantly for email and devices.