Real estate
Real estate
Case study
Case study
Engaging video email campaigns
Engaging video email campaigns
150%
Increase in tour and auction bookings
80%
Reduction in technical resource expenses
100%
Improvement in lead quality from email campaigns
A leading real estate agency transformed their marketing with Playable’s HD video email campaigns, delivering immersive property tours that captivated audiences and drove bookings for rentals, purchases, and auctions across commercial and residential listings.
A leading real estate agency transformed their marketing with Playable’s HD video email campaigns, delivering immersive property tours that captivated audiences and drove bookings for rentals, purchases, and auctions across commercial and residential listings.
Challenge
The agency produced high-quality video content from property tours to open house highlights but struggled to integrate HD videos into email campaigns without costly technical resources. They needed to deliver compelling first impressions to drive interest and ensure videos informed potential buyers and renters effectively.
The agency produced high-quality video content from property tours to open house highlights but struggled to integrate HD videos into email campaigns without costly technical resources. They needed to deliver compelling first impressions to drive interest and ensure videos informed potential buyers and renters effectively.
Capabilities
Playable’s platform enabled seamless HD video email delivery, automatically optimizing content to play instantly on any device. Its analytics provided insights into viewer engagement, helping the agency refine campaigns to drive high-quality leads for sales and leases.
Playable’s platform enabled seamless HD video email delivery, automatically optimizing content to play instantly on any device. Its analytics provided insights into viewer engagement, helping the agency refine campaigns to drive high-quality leads for sales and leases.
Design
Using Playable, the agency imported video and brand assets, adding call-to-action buttons and hyperlinks without coding. These tailored CTAs directed prospects to booking pages for open houses, video tours, and auction events, boosting engagement.
Using Playable, the agency imported video and brand assets, adding call-to-action buttons and hyperlinks without coding. These tailored CTAs directed prospects to booking pages for open houses, video tours, and auction events, boosting engagement.
Solution
Playable’s easy-to-use platform empowered the agency to embed HD videos in email campaigns for newsletters, welcome journeys, open houses, and video tours, without technical expertise. The solution streamlined campaign creation and delivered data-driven insights to optimize performance.
Playable’s easy-to-use platform empowered the agency to embed HD videos in email campaigns for newsletters, welcome journeys, open houses, and video tours, without technical expertise. The solution streamlined campaign creation and delivered data-driven insights to optimize performance.
Playable’s video email campaigns increased our tour bookings by 150%. The platform transformed our ability to engage prospects and drive property transactions.
Playable’s video email campaigns increased our tour bookings by 150%. The platform transformed our ability to engage prospects and drive property transactions.
Playable’s video email campaigns increased our tour bookings by 150%. The platform transformed our ability to engage prospects and drive property transactions.
Impact
By integrating video email, the agency set a competitive first impression, driving better-informed decisions and higher-quality website traffic. This approach elevated their brand in the competitive commercial and residential real estate markets, boosting bookings and sales.
Future with AI and Multichannel Marketing Campaigns
Looking ahead, Playable’s AI-powered tools and multichannel capabilities enable real estate marketers to scale beyond email. By leveraging AI for video creation and optimization, and delivering campaigns across email, SMS/MMS, push notifications, in-app messaging, WhatsApp, and beyond, agencies can personalize and expand their reach, driving even greater engagement and bookings.
By integrating video email, the agency set a competitive first impression, driving better-informed decisions and higher-quality website traffic. This approach elevated their brand in the competitive commercial and residential real estate markets, boosting bookings and sales.
Future with AI and Multichannel Marketing Campaigns
Looking ahead, Playable’s AI-powered tools and multichannel capabilities enable real estate marketers to scale beyond email. By leveraging AI for video creation and optimization, and delivering campaigns across email, SMS/MMS, push notifications, in-app messaging, WhatsApp, and beyond, agencies can personalize and expand their reach, driving even greater engagement and bookings.