Gaming
Gaming
Case study
Case study
Leverage Playable’s cross-channel video marketing
Leverage Playable’s cross-channel video marketing
7%
Increase in customer retention
40%
Rise in open rates
50%
Boost in sales conversions
A gaming company leveraged Playable’s Cross-Channel Video Marketing to achieve significant improvements in customer engagement and retention. By integrating engaging video content across multiple channels, they saw a 7% increase in 90-day retention, a 40% increase in open rates, and a 50% uplift in sales conversions through customized messages. This approach delivered immediate results and positioned the company for sustained growth.
A gaming company leveraged Playable’s Cross-Channel Video Marketing to achieve significant improvements in customer engagement and retention. By integrating engaging video content across multiple channels, they saw a 7% increase in 90-day retention, a 40% increase in open rates, and a 50% uplift in sales conversions through customized messages. This approach delivered immediate results and positioned the company for sustained growth.
Challenge
The gaming company faced high user churn, which impacted long-term sales despite successful in-app messaging for time-sensitive promotions, game updates, and player milestones. With thousands of new games released annually, maintaining visibility was difficult, as gamers tend to quickly move on to new titles due to the fast lifecycle of games.
The gaming company faced high user churn, which impacted long-term sales despite successful in-app messaging for time-sensitive promotions, game updates, and player milestones. With thousands of new games released annually, maintaining visibility was difficult, as gamers tend to quickly move on to new titles due to the fast lifecycle of games.
Capabilities
The marketing manager aimed to enhance engagement by incorporating video messages across all marketing channels to improve open rates. Additionally, they sought to deliver targeted in-game promotions based on user behavior, customer preferences, and newly collected data to drive more personalized and effective campaigns.
The marketing manager aimed to enhance engagement by incorporating video messages across all marketing channels to improve open rates. Additionally, they sought to deliver targeted in-game promotions based on user behavior, customer preferences, and newly collected data to drive more personalized and effective campaigns.
Design
Playable’s Engagement and Design Platform™ provided an intuitive, self-optimizing solution that enabled seamless video playback across any channel and device while incorporating high-touch engagement features. Key design elements included:
Engagement Designer: The team imported video and brand assets, adding multiple call-to-action buttons and hyperlinks without coding. These stronger CTAs effectively directed users to sales pages.
Cross-Channel Video Marketing: Accessible via any internet browser, Playable’s 3-step process allowed the team to easily integrate video and digital assets into multichannel campaigns.
Mobile Video Validation: Before launching campaigns, Playable ensured compatibility across all mobile devices, enabling divisions to manage campaigns without technical resources.
Behavioral Analysis and Data Collection: Playable’s reporting offered data-driven insights into customer behavior, informing future video production requirements.
Playable’s Engagement and Design Platform™ provided an intuitive, self-optimizing solution that enabled seamless video playback across any channel and device while incorporating high-touch engagement features. Key design elements included:
Engagement Designer: The team imported video and brand assets, adding multiple call-to-action buttons and hyperlinks without coding. These stronger CTAs effectively directed users to sales pages.
Cross-Channel Video Marketing: Accessible via any internet browser, Playable’s 3-step process allowed the team to easily integrate video and digital assets into multichannel campaigns.
Mobile Video Validation: Before launching campaigns, Playable ensured compatibility across all mobile devices, enabling divisions to manage campaigns without technical resources.
Behavioral Analysis and Data Collection: Playable’s reporting offered data-driven insights into customer behavior, informing future video production requirements.
Solution
Using Playable, the gaming company streamlined its multichannel marketing efforts. The platform’s ease of use allowed non-technical teams to create and validate video campaigns, while behavioral data insights enabled more targeted promotions. This resulted in more effective campaigns that resonated with users and drove higher engagement and conversions.
Using Playable, the gaming company streamlined its multichannel marketing efforts. The platform’s ease of use allowed non-technical teams to create and validate video campaigns, while behavioral data insights enabled more targeted promotions. This resulted in more effective campaigns that resonated with users and drove higher engagement and conversions.
Playable allowed us to create engaging, personalized campaigns that tackled high user churn and the fast lifecycle of games, boosting retention and conversions effortlessly in a market where gamers quickly move to new titles.
Playable allowed us to create engaging, personalized campaigns that tackled high user churn and the fast lifecycle of games, boosting retention and conversions effortlessly in a market where gamers quickly move to new titles.
Playable allowed us to create engaging, personalized campaigns that tackled high user churn and the fast lifecycle of games, boosting retention and conversions effortlessly in a market where gamers quickly move to new titles.
Impact
The implementation of Playable’s Cross-Channel Video Marketing led to a 7% increase in 90-day customer retention, a 40% rise in open rates, and a 50% boost in sales conversions. These results not only delivered immediate returns but also provided actionable insights for future growth, solidifying the company’s ability to compete in a crowded gaming market.
The implementation of Playable’s Cross-Channel Video Marketing led to a 7% increase in 90-day customer retention, a 40% rise in open rates, and a 50% boost in sales conversions. These results not only delivered immediate returns but also provided actionable insights for future growth, solidifying the company’s ability to compete in a crowded gaming market.