Video marketing is becoming crucial to use and implement across social media, websites, Google Ads, and even email. Brands are embracing video content to engage audiences more effectively and communicate with impact. As video marketing continues to evolve, businesses are re-thinking their digital marketing strategies and prioritising video content for higher engagement and stronger customer connections.

What is Video Marketing?

At its core, video marketing is the development, creation, and use of video content to promote a brand, product or service. Whether the goal is to inform, entertain, or convert, video provides marketers a powerful medium to build connections at scale. It is not a passing trend but a shift in the way information is shared and consumed. With the right video marketing solutions, marketers can deliver engaging and memorable video content to stand out in competitive markets and inspire audiences to take action.

3 Common Myths to Debunk

Myth #1: Video in Messaging Is Complicated and Expensive

Many teams assume video in email or messaging requires heavy editing, specialised skills, high costs, complex workflows or external infrastructure.

With a browser-based platform, Playable removes the complexity, friction, and overheads associated with video production. Instant-play video is delivered through a simple upload-and-inject workflow, without needing development resources, advanced editing skills or complex steps. Marketing teams can create multiple video variations in minutes, making video messaging far less resource-heavy and more accessible. The result is a streamlined, scalable, and cost-effective video marketing solution that empowers marketers of all skill levels in both B2B and B2C environments. 

Myth #2: Video Quality Varies Across Different Devices

Inconsistent video quality is a frequent concern for marketers deploying campaigns across multiple platforms and devices.

Playable optimises video automatically based on delivery platform, device, client, and operating system, ensuring consistent, high-quality playback. It transforms any content asset into a high-impact, instant-play experience for email, in-app messages, push notifications, SMS/MMS, WhatsApp, RCS, and web. With Playable’s large partner ecosystem, the platform integrates seamlessly with a multitude of CRM, customer engagement, and email platforms, making omnichannel video marketing solutions easy and efficient.

Myth #3: Silent Videos in Emails Are Useless

Most email clients don’t support sound, but that doesn’t diminish the impact of video.

Within Playable’s platform, marketers have the ability to add captions, headlines, and text overlays to silent autoplay videos. It ensures messaging remains clear and impactful even without sound. These silent videos naturally capture the audience’s attention, outperforming static images and GIFs, by delivering movement, context, and storytelling in seconds. Playable’s technology guarantees that video content and messaging remains accessible, consistent, and engaging  across every device and customer touchpoint, with or without sound.

Conclusion

Many of the common myths surrounding video marketing range from overly complex workflows or that scaling is too costly, which can hold businesses back from utilising video marketing. Playable simplifies every step of the process with simple workflows, easily scalable videos, and automatic optimisation across devices, CRM, and marketing platforms. By removing these barriers, Playable empowers businesses and marketers to transform their approach to B2B and B2C video marketing. 

References

Playable marketing communications plan. (2025). Playable Marketing Communications Plan (2025–2026).

Firework. (2025, May?). The real importance of video marketing explained. Firework. https://firework.com/blog/importance-of-video-marketing Firework

Park University. (2024, May 2). The rise of video marketing: Harnessing the power of video content. https://www.park.edu/blog/the-rise-of-video-marketing-harnessing-the-power-of-video-content/ Park University

R6 Digital. (n.d.). What is video marketing? https://r6digital.com.au/what-is-video-marketing/