Video Email is finally a Reality
Playable Video Emails are optimised to deliver the highest quality video email experience for all recipients, across all devices and al connections.
We reach 100% of all email recipients, with 98% enjoying auto video play black at the moment of opening the video email.
5 steps to create a video email campaign
Step 1. Select your Video
Drag and drop your video into the Playable console or provide a URL and we’ll import your content. Playable works with all the popular video formats and video platforms, including YouTube, Vimeo, facebook, Instagram to Brightcove and formats from MP4 to Mov.
Step 2. Edit your Video content to create a 10 second clip
This is the content that will auto play within the email, we recommend 10 seconds, as that’s the optimum for a quality user experience and perfect for attaining the recipients attention, and in turn, driving response.
Step 3. Enhance your video clip
Here you have the option to add a range of enhancements to your video clip designed to help drive engagement and clicks. Adding a compelling call to action to drive response, having engaged the recipient through video, is a proven approach.
- Link – Add a link to your video snippet, maybe to the full version of your video or a specific landing page
- Captions – Supplement your vision with captions
- Watermark – Easily add a transparent watermark to your video, maybe your logo or a Play Button.
- End card – An End card with a clear compelling call-to-action
- Footer – Add a footer to remain on screen for the duration of the snippet
Step 4. Compile your Video email content
This is where Playable works its magic, you simply click the Compile button and Playable will create your video email content.
Within 60 seconds you’ll be presented with a piece of HTML, this contains your Video Email content.
Step 5. Add your video into your email
Simply copy and paste the piece of HTML into the position where you’d like to see the video content appear within your email template.
Continue to test your Video Email with your preferred email platform.
Playable works with all the major email platforms so sending your video email follows the same approach as a normal email send.
Expert advice and first class service
We’ll help you with everything from video editing to real time A/B testing, here’s a recent example: A/B test of Mailchimp Video Blocks vs Playable AutoPlay Video.