How to add video to your email marketing campaigns

Create amazing Video Email Marketing
Proof Point: A/B Split Test - Static Image vs Autoplay Video Take the 30 day free trial

Video Email Is Finally A Reality

Playable Video Emails are optimised to deliver the highest quality video email experience for all recipients, across all devices and al connections.

We reach 100% of all email recipients, with 98% enjoying auto video playback at the moment of opening the video email. 

Playable works seamlessly with all the popular email platforms including SendGridKlaviyoMailchimp, Omnisend, Emarsys, Salesforce Marketing Cloud and Constant Contact.

5 steps to create a video email campaign

Step 1. Select your Video

Drag and drop your video into the Playable console or provide a URL and we’ll import your content. Playable works with all the popular video formats and video platforms, including YouTube, Vimeo, facebook, Instagram to Brightcove and formats from MP4 to Mov.

Step 2. Edit your Video content to create a 10 second clip

This is the content that will auto play within the email, we recommend 10 seconds, as that’s the optimum for a quality user experience and perfect for attaining the recipients attention, and in turn, driving response.

Step 3. Enhance your video clip

Here you have the option to add a range of enhancements to your video clip designed to help drive engagement and clicks. Adding a compelling call to action to drive response, having engaged the recipient through video, is a proven approach. 

Enhancement Options
  • Link – Add a link to your video snippet, maybe to the full version of your video or a specific landing page
  • Captions – Supplement your vision with captions
  • Watermark – Easily add a transparent watermark to your video, maybe your logo or a Play Button.
  • End card – An End card with a clear compelling call-to-action
  • Footer – Add a footer to remain on screen for the duration of the snippet
Step 4. Compile your Video email content

This is where Playable works its magic, you simply click the Compile button and Playable will create your video email content.

Within 60 seconds you’ll be presented with a piece of HTML, this contains your Video Email content.

Step 5. Add your video into your email

Simply copy and paste the piece of HTML into the position where you’d like to see the video content appear within your email template.

Continue to test your Video Email with your preferred email platform.

Playable works with all the major email platforms so sending your video email follows the same approach as a normal email send.

Expert advice and first class service

We’ll help you with everything from video editing to real time A/B testing, here’s a recent example: A/B test of Mailchimp Video Blocks vs Playable AutoPlay Video

Seeing is Believing

Enter your email to experience Video Email in your inbox

Evolve your email campaigns with video

Deliver deeper engagement, raise your click rates, and drive more conversions
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