How to Play Video in email
First you’ll need some video content, once you have uploaded this to Playable you can create a 10 second video clip from your video content with our powerful WISIWIG video email creator.
Step 1. Select your Video
Drag and drop your video into the Playable console or provide a URL and we’ll import your content. Playable works with all the popular video formats and video platforms, from YouTube to Brightcove and from MP4 to Mov.
Step 2. Edit your Video content to create a 10 second clip
This is the content that will play within the email, we recommend 10 seconds, as that’s the optimum for a quality user experience and perfect for delivering impact and driving response.
Step 3. Enhance your video clip
Here you have the option to add a range of enhancements to your video clip designed to help drive engagement and clicks. Adding a compelling call to action to drive response, having engaged the recipient through video, is a proven approach.
- Link – Add a link to your video snippet, maybe to the full version of your video or a specific landing page
- Captions – Supplement your vision with captions
- Watermark – Easily add a transparent watermark to your video, maybe your logo or a Play Button.
- End card – An End card with a clear compelling call-to-action
- Footer – Add a footer to remain on screen for the duration of the snippet
Step 4. Compile your Video email content
This is where Playable works its magic, you simply click the Compile button and Playable will create your video email content. Within 60 seconds you’ll be presented with a piece of HTML, this contains your Video Email content.
Step 5. Add your video into your email
Simply copy and paste the piece of HTML into the position where you’d like to see the video content appear within your email template. Continue to test your Video Email with your preferred email platform. Playable works with all the major email platforms so sending your video email follows the same approach as a normal email send.
Enterprise grade features built for business
Playable Video Emails are optimised to deliver the highest quality video experience for all recipients, across all devices and connections.
We reach 100% of all email recipients, with 95% enjoying automatic video playblack at the moment of opening the email.
Expert advice and first class service
We’ll help you with everything from video editing to real time A/B testing (See a recent A/B test of MailChimps Video Blocks vs Playable AutoPlay Video). Access our email support, phone support and build your knowledge with our resources of guides, case histories and video email insights. Here at Playable we are focussed on helping you create the very best video email marketing campaigns, designed to drive superior audience engagement, response and conversion.
Seeing is believingSend yourself a video email campaign from a selection of recent campaigns below.
Playable creates 10 second clips of videos which are configured to play on any device and any connection automatically at the moment the email is opened, and can be sent using any of the popular email service providers.