How to embed Video in your email marketing campaigns

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How to embed video into your emails

The short video opposite walks through the steps of creating a video clip from your source video file through to embedding this within your email template ready for sending via your preferred email service provider.

Playable works with all the popular email service providers.

Check out the How To Video Tutorials for your preferred email service provider from the list below.

Playable Partner Email Service Providers

The 5 steps to embedding a video clip within your email campaign

Step 1. Select your Video

Drag and drop your video into the Playable console or provide a URL and we’ll import your content. Playable works with all the popular video formats and video platforms, including YouTube, Vimeo, Facebook, Instagram to Brightcove and formats from MP4 to Mov.

Step 2. Edit your Video content to create a 10 second clip

This is the content that will play within the email, we recommend 10 seconds, as that’s the optimum for a quality user experience and perfect for delivering impact and driving response.

Step 3. Enhance your video clip

Here you have the option to add a range of enhancements to your video clip designed to help drive engagement and clicks. Adding a compelling call to action to drive response, having engaged the recipient through video, is a proven approach. 

Enhancement Options
  • Link – Add a link to your video snippet, maybe to the full version of your video or a specific landing page
  • Captions – Supplement your vision with captions
  • Watermark – Easily add a transparent watermark to your video, maybe your logo or a Play Button.
  • End card – An End card with a clear compelling call-to-action
  • Footer – Add a footer to remain on screen for the duration of the snippet
Step 4. Compile your Video email content

This is where Playable works its magic, you simply click the Compile button and Playable will create your video email content.

Within 60 seconds you’ll be presented with a piece of HTML, this contains your Video Email content.

Step 5. Add your video into your email

Simply copy and paste the piece of HTML into the position where you’d like to see the video content appear within your email template.

Continue to test your Video Email with your preferred email platform. Playable works with all the major email platforms so sending your video email follows the same approach as a normal email send.

Enterprise grade features built for business

Playable Video Emails are optimised to deliver the highest quality video experience for all recipients, across all devices and connections.

We reach 100% of all email recipients, with 95% enjoying automatic video play black at the moment of opening the email. 

Playable works seamlessly with all the popular email platforms including SendGrid, Campaign MonitorMailChimp, Bronto, Emarsys, Salesforce Marketing Cloud and Constant Contact.

Expert advice and first class service

We’ll help you with everything from video editing to real time A/B testing (See a recent A/B test of MailChimps Video Blocks vs Playable AutoPlay Video. Access our email support, phone support and build your knowledge with our resources of guides, case histories and video email insights.

Seeing is believing

Send yourself a video email campaign from a selection of recent campaigns below.

Playable creates 10 second clips of videos which are configured to play on any device and any connection automatically at the moment the email is opened, and can be sent using any of the popular email service providers.

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Evolve your email campaigns with Playable Video Emails

Deliver deeper engagement, raise your click rates, and drive more conversions with Video Email by Playable.
 
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