Video Email delivers results for TV networks and Video on Demand Platforms
Program trailers are a highly effective promotion vehicle which are highly effective at driving audience engagement and in turn viewers. The challenge lies with attaining broad audience coverage of these trailers, cost effectively.
Video Email is successfully enabling the major TV networks and Video on Demand Platforms to reach their most loyal customers, their email newsletter subscribers, with their trailer and promotional content, the moment the recipient opens their email, with autoplay video email.
By showcasing program trailers within the email recipients are responding at higher levels, viewing more content on site and in turn, spending more time watching the content.
Playable is empowering TV networks and Video on Demand Platforms to include video within their emails that are optimized for device, connection and email client, to ensure the best video experience for all viewers.
How does it work?
With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor.