How to embed a video in a GetResponse email
In this tutorial you will learn how to create, configure and send a Video Email using GetResponse and Playable, that plays automatically at the moment the email is opened.
Playable makes it quick and easy to embed video within your GetResponse email, it’s designed for use by marketers with who want to evolve their email campaigns and enjoy significant uplifts in response and engagement.
This tutorial will walk you through the steps of embedding video in your GetResponse campaigns by copying and pasting a small piece of HTML into your email template.
Get Started for Free
You can get started with Playable for free, our free account offers you:
- Full access to the Playable platform – to create and publish your videos
- Free Video Plays – 1,000 videos Plays per month
- Quick and Easy – Within 5 minutes you will have embed your 1st video within your GetResponse email
Step by Step guide to adding video to GetResponse Email
1. Create a newsletter in GetResponse
2. Newsletter set up
We can now select the template for our campaign.
We have opted for the Non-Profit donations template, as the image at the head of this template is a perfect spot for us to position our video content.
3. Selecting the position for your video content
As we Edit our template we need to decide on a position for our video content.
Once we have decided we place an image block in this position.
We have opted to use the pre-set image at the head of our template. We hover over this to reveal the dimensions of the image, we will use these later to size our video content.
Once we are happy with our template we select “HTML Editor” at the foot of the page.
4. HTML Editor
We can now see the HTML for our template.
Within this we locate and highlight the image tag for the image we are going to replace with our video content.
For now we are finished in GetResponse.
5. Create your video content
We are now ready to commence creating our Video content which will replace the image noted above in step 2.
If you are new to Playable you can create a new account.
All new accounts are offered the opportunity to test drive the platform with 1,000 free plays.
Once you are logged in you will see our Welcome page, click “Videos” to continue.
6. Create your Video Content
To create your video clip, click the Add Video button at the head of the page.
7. Video Title and Video Upload
Enter a Video Title for the Video you are creating, this will help identify the Video later in Reporting.
Check the dimensions of your video, these should be set to ensure your video fits within your template, we are using the width of the template we selected which is 600, so we change this.
You have the option to disable looping, this will see the video play once and then stop on the endframe, we are opting to loop the video, so we don’t check the box.
You have 3 options on how to upload video content to playable, today we will be using option 1:
- Copy and paste a URL of the location of your content – Playable accepts content from all the major hosting platforms including You Tube, Vimeo, Brightcove, Wista and Instagram.
- File Upload – Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
- Live stream your video content – contact us if this is your preference.
Once you have selected your video click the “Apply” button to upload your video file.
8. Edit your Video
Your video is now ready for editing. Our editor is designed to enable you to create a 10 second video clip from the full-length YouTube video you uploaded. It is this 10 second video clip that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.
As you are creating your video clip the editor will show you the duration of each section and allow you to preview the edit and re-edit until you are happy with your final cut. For a full preview of our editor features visit our Editor Page
To ensure your video fits perfectly into the allocated spot of your email template you can select the width and height that you’d like the final video to be published at. Once you have your final cut click “Continue”.
9. Enhance your Video Email
You are now ready to add any enhancements to your video clip including captions, a watermark, endcard or footer.
Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements. You now have completed creating your video clip so click the “Compile” button.
Playable now compiles this video email creating over a hundred versions of the video which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.
10. Add a Click Action to your Video Clip
This click action can either open a URL or continue to play the video and audio on the device, having selected the option you will then need to add the details to support this and finally click the “Apply” button.
11. Preview and sample your Video email content
You can add a message at the head of these emails if you wish, this can be useful when you are circulating for internal feedback. Once you are happy with the sample click “Embed” in the left hand navigation bar.
12. Video Email has been created
Your video email has been successfully compiled so now it’s time to start thinking about embedding this video within your email template.
Select GetResponse as the email platform that you are using to send your campaign from the drop down options.
13. Copy the Playable HTML snippet
To do this Click the Copy to clipboard button in the top right hand corner of the pane where the HTML code is shown.
14. Paste the Playable HTML into the GetResponse HTML Editor
You can now see the video positioned within your template.
15. Test and Send your Video Email
Remember you have 1,000 Free plays included to help you test the video email, once these 1,000 plays have been used the video will be replaced by a static image until further plays have been purchased by visting our Pricing Page.