How to add a YouTube video to your email campaign
Playable makes it quick and easy to embed YouTube videos content within your email campaigns, it’s designed for use by marketers with who want to evolve their email campaigns and enjoy significnat uplifts in response and engagement.
This tutorial will walk through the steps of embedding video within your email template by copying and pasting a small piece of HTML into your email template.
Playable also offers a point and click solution to adding video to your emails which is available from a number of email partners.
Our current “Point and Click” email partners are listed below, along with links to the Tutorials.
1. Create your Playable Account
If you are new to Playable you can create a new account.
All new accounts are offered the opportunity to test drive the platform with 1,000 free plays per month. Once you are logged in you will see our Welcome page, click “Videos” to continue.
2. Create your Video Content
To create your video clip, click the Add Video button at the head of the page.
3. Video Title and YouTube Video Upload
Enter a Video Title for the Video you are creating, this will help identify the Video later in Reporting. You have 3 options on how to upload video content to playable, today we will be using option 1:
- Copy and paste a URL of the location of your content – Playable accepts content from all the major hosting platforms including YouTube, Vimeo, Brightcove, Wista and Instagram.
- File Upload – Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
- Live stream your video content – contact us if this is your preference.
Once you have selected your video click the “Apply” button to upload your video file.
7. Edit your YouTube Video
Your video is now ready for editing. Our editor is designed to enable you to create a 10 second video clip from the full-length YouTube video you uploaded. It is this 10 second video clip that will be published in your video email. In the editor you can crop the YouTube video to focus on your key content and select multiple clips to make up the 10 seconds.
As you are creating your video clip the editor will show you the duration of each section and allow you to preview the edit and re-edit until you are happy with your final cut. For a full preview of our editor features visit our Editor Page
To ensure your video fits perfectly into the allocated spot of your email template you can select the width and height that you’d like the final video to be published at. Once you have your final cut click “Continue”.
8. Enhance your Video Email
You are now ready to add any enhancements to your video clip including captions, a watermark, end card or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements.
You can also add a link to where any clickers on the video should be re directed, this will generally be the URL of the YouTube page where your full video is hosted. You now have completed creating your video clip so click the “Compile” button.
Playable now compiles this video email creating over a hundred versions of the which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.
9. Video Email has been created
Your video email has been successfully compiled so now it’s time to start thinking about embedding this video within your email template. The first step in this process is to select the email platform you are going to use to send your video email campaign.
Playable works with all the popular email platforms, you can see a list of the platforms we are integrated with here, from where you will be able to find a guide on how to embed your YouTube Video into your email template.
In this tutorial we are using Mailchimp as our preferred email platform.
Select Mailchimp as the email platform that you are using to send your campaign from the drop down options. Once you have selected Mailchimp a second drop down will appears which is labeled “Select Campaign”. You should ignore this as this is only used when you are importing your Playable video email into the Mailchimp editor.
10. Copy the Playable HTML snippet
To do this Click the Copy to clipboard button in the top right hand corner of the pane where the HTML code is shown.
11. Paste the Playable HTML into the Mailchimp Editor
Proceed test and send your Mailchimp Video Email campaign in the normal way.
Remember you have 1,000 Free plays per month to help you test video email by Playable.