We're excited to introduce our latest platform update: Message Authoring, a fully integrated email design experience built directly into the Playable platform.

Powered by the Beefree SDK, this release brings a fully embedded drag-and-drop email builder together with a custom Playable Video Content Block, making it easier to build and deploy high-impact, video-first email campaigns in one workflow.

With the new visual email builder, users can design professional email templates without coding and embed autoplay video using a dedicated Playable Video Content Block. This eliminates the need for external tools, click-to-watch links, or manual HTML, closing the engagement gap that happens when recipients have to leave their inbox just to press play.

What you can do with Message Authoring:

• Drag-and-drop email design: Build and customize professional email templates directly within the Playable platform, powered by the Beefree SDK.

• Custom Playable Video Content Block: Drag and drop video into email templates, pulling content straight from your Playable library.

• Video-first email templates: Choose from hundreds of ready-made templates designed to showcase autoplay video from the start.

• Faster campaign production: Design, build, and deploy campaigns in one unified environment without switching tools or writing code.

• Consistent email design: Use reusable templates and structured layouts to maintain brand consistency across campaigns.

Message Authoring joins Playable's autoplay video, AI video editing, and lifecycle video capabilities, keeping engagement inside the message from creation through delivery.

You can learn more about Message Authoring here.