NRL partners with Playable to drive fan engagement
Strategic partnership enables NRL to achieve deeper fan engagement through its key marketing channel with Playable’s video marketing service. Sydney, Australia. July 28th 2019: The NRL credits data-driven video marketing specialist, Playable for driving increased...
Fashion Days creates alchemy with AI and Video Email
Strategic partnership enables leading Central & Eastern Europe online fashion retailer to achieve growth through its key marketing channel with Playable’s video marketing service and Emarsys AI powered marketing solution London, UK; Bucharest, Romania; Melbourne,...
Video Email customer success story – Dasco
DASCO Video Email delivers 37.3% Response Rate Dasco are an Australian privately owned B2B wholesaler of high quality Automotive Electrical Products, with over 40 years experience in the Automotive Electrical industry. Their commitment to providing the highest level...
Pacific Partners With Playable To Offer In-Email Video
Released today 23rd May 2019 in BandT: Pacific has partnered with video marketing platform Playable, becoming the first publisher in the Australian market to adopt in-email video. Playable is a platform that optimises video content to drive audience engagement and...
Video Email customer success story – Fashion Days – Banana Republic launch
Playable enabled FASHION DAYS to edit, embed and send a 10 second clip of their BANANA REPUBLIC Exclusive Promotion video within their campaign, set up in Emarsys. This campaign was then sent to segments of the FASHION DAYS subscriber and active shopper lists. The...
How to make video marketing work for Ticketing Agencies
The Playable Video team recently analyzed 100 videos from ticketing agencies Ticketmaster, AMC, Fandango, StubHub and LiveNation that were publicly available on Facebook and Youtube. What we found was pretty amazing. There is a massive 362x variation in engagement and...
Microsoft Expands Animated GIF Support with Outlook 365
Animated GIF support within Microsoft Outlook has long been the black spot for email marketers. Here at Playable, it has left us consistently reaching 95% of our clients email audiences with a video email experience, with the remaining 5% being legacy Outlook clients,...
Video Email customer success story – NRL Telstra premiership 2019
NRL embraces Video Email to extend the reach of their 2019 season launch TVC The National Rugby League (NRL) in Australia, recently launched their 2019 season with a new campaign of which the “New Era Begins” is a central theme. The campaign focusses on the link...
How to make video marketing work for sneaker brands
100 sneaker videos - from Adidas, Reebok, ASICS, Puma and Converse - were analyzed by Playable using computer vision to detect the objects, events, faces, and sentiments within the videos, in conjunction with video engagement data (number of shares, likes and...
Video Email Customer Success Story – Imperium Holdings
Imperium is a vertically integrated real estate investment and municipal real estate consulting company. Imperium specializes in semi-speculative land investment for future mixed-use, retail and residential real estate development, with headquarters in Dallas, Texas....