by David Bradbury | Sep 18, 2018
A/B Test: Mailchimp Video Blocks vs Autoplay Video by Playable A test to investigate which approach drives the most response and delivers the deepest engagement Driving video views from email, what is the most effective approach? Using email to drive views of your...
by David Bradbury | Oct 16, 2017
What are the benefits of embedding Video by Playable in an email over an animated GIF? Video email by Playable delivers both a superior video experience and a feature rich platform that demotes the animated GIF to history. Embedding Video in email by Playable delivers...
by David Bradbury | Oct 11, 2017
Why embedding a video in email is better than adding a GIF GIFS have become an effective and popular means of adding animation to emails, but are they the best format when delivering the best user experience is the objective? Images are a highly effective medium for...
by David Bradbury | Oct 11, 2017
The case for investing in Video Content for your website By 2019 over 80% of our time online will be spent watching video content Watching video content currently represents just over 70% of the time we spend on line, with forecasters unanimous in their opinion that...
