Email reaches 2.9 billion daily active users. Simply add Playable video, and email becomes the best marketing channel to reach and engage your audience.
Digital Marketers using Playable enjoy significant uplift in the quantity of engagement from video email; up to 1,000% uplift, measured by click-to-open rates.
Customers also see a significant uplift in the quality of engagement; viewers who stay longer after clicking on a video email, or buy more stuff.
Help us test our amazing new Video Editor. Free for a limited time only.
Add any video to your email marketing, including full-screen vertical video, even live video streams.
Source any video from your content management system, or upload video files directly to the Playable web console.
Playable transcodes your content into the hundreds of pieces and formats required for optimal email playback on all devices.
Easily slice and dice your video, then enhance with captions, watermark, endcard and footer.
Join the queue for free beta access to the Playable Video Editor.
Works with all email publishing systems.
Playable generates an HTML snippet for you to paste into your existing email publishing system to play your video.
Works for 100% of your email audience
95% enjoy inline video playback, the rest tap a thumbnail for video playback.
Track high-engagement cohorts by device, location, time, language, and more.
Real-time engagement analytics.
Export engagement events to Omniture, Google Analytics, etc.
Mathematically proven to maximize your engagement.
Real-time A/B optimisation - machine-learning picks the best video clip for maximum audience engagement.
Playable Insights: video email expertise for editing and campaign design.
10x tune-in for sports broadcaster.
Sports media business, delivering video content via TV broadcast, web, mobile apps, OTT, smart TV apps and game console apps.
Millions of emails are sent out before the start of a live game, essentially saying "the game's about to start, tune in now to watch your team!"
These emails are opened by the audience over a period of a few hours - normal for any email campaign - however, for a live sports game, the message in these emails quickly becomes less relevant and less effective in driving tune-in, because the game in already in play or completed for a large proportion of the audience at the moment the email is opened.
The customer is unable to send multiple emails with continuous updates and highlights as the game progresses because it would overwhelm and annoy the audience, and could also trigger the emails to be flagged as spam.
Therefore the challenge given to Playable was to stream live video of the game into an email. The viewer should be able to watch live action from the game whenever the email is opened, in sufficient fidelity to see the scorecard on a mobile device, and be inspired to immediately click through, or tune-in, to the broadcast.
Click or tap the email to continue watching the live game on the same device, or alternatively tune in to the live broadcast on TV or other channels.
Playable is used to ingest live video streams in real-time, compiling and transcoding the video into the hundreds of pieces and versions required for it to be delivered optimally via email to every viewer on any device.
Playable provides a small HTML snippet that is inserted into each email campaign. This allows the best and latest clip to be delivered to each viewer, or a highlight clip if the game had already ended.
Engagement increases between 7x and 11x when compared to non-video email marketing, as measured by CTOR (click-to-open rate).
Total duration of content watched attributed to video email marketing is 8x higher when compared to non-video email campaigns.
Sell more stuff.
DVD and digital content retailer.
It's already widely known that some shoppers buy DVDs because of the movie content, others buy because of the DVD “extras” content – e.g. the director’s commentary.
The customer wanted to measure interest in movie content vs. extras content as a motivator for buying a particular DVD release.
This could be achieved by sending one email campaign showing movie video content, and comparing click-thru rates with another campaign showing extras video content.
However, it would not be useful to generate a report after the campaign had completed showing which campaign had performed best, because by that time it would be too late to act upon the audience insight.
Click / tap to purchase the DVD or rent the movie on iTunes / etc.
Playable is used to deliver teaser movie content and extras content in a single email campaign.
Real-time A/B optimisation was configured so that initially 50% of the opens were shown the movie content, and 50% were shown the extras content.
Playable includes real-time analytics to calculate which version of the content is engaging the audience best, as measured by click-thru rates or downstream data such as basket or checkout events.
Playable uses machine-learning algorithms to optimize the mix of the audience to receive each version of the content, based on mathematical confidence levels of which version is engaging the audience best. In machine learning it’s technically called “regret minimization”, or in retailing it’s called “more sales.”
The click-thru rates for the two versions were measured at a differential of 2x, implying that the retailer achieved a doubling of sales by showing the best video, compared to the scenario of showing the worst video.
The Playable machine-learning algorithm quickly recognized which version of the video was best, and adjusted the mix accordingly.
Playable is the pioneer and leader of Video Email Marketing.
Marketers use Playable to dramatically increase email engagement and clickthrough rates, by inserting video content into their email campaigns, including fullscreen vertical video and live video streams.
Playable works with all popular email publishing and video content systems.
Playable innovation is backed by a comprehensive patent portfolio dating back to 2007.
We'd love to hear from you.