powered by playable
YouTube Leakage Calculator
Estimate how much revenue you lose every time you link to YouTube from email, instead of playing video natively inside the the email.
How it works:
Who clicks out? Email list × video CTR = subscribers who leave your brand ecosystem and land on YouTube.
Who never comes back? 92% of viewers who land on YouTube don't navigate back to convert.
Lost conversions: non-returning visitors × your site conversion rate.
Revenue leakage: lost conversions × AOV = money left on the table, per campaign.
Your campaign inputs
Number of subscribers in your list
% who click the video thumbnail
Your average transaction value
% of site visitors who convert
Benchmark assumptions — can edit with your own data
Industry avg ~5–10%
Source: Statista 2024
How long is your video?
Your estimated leakage — per campaign
Subscribers who click out
5,000
Who never come back
4,600
Lost conversions
138
Time off your brand
1,932 hrs
Revenue leaked per campaign
$11,730
Annualised impact
Total annual revenue leakage
$140,760
Based on 12 campaigns/year
Subscribers lost to YouTube
55,200
per year